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Why should I bother?
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Are newsletters really that important? |
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People often ask...
"Why should I mail newsletters? They're pricey to buy, postage keeps going up and I'm not sure how many of my people read them."
Consider this...
Your business will not survive unless people know about it!
You have to market, market, market if you want to be successful.
Most advertising mediums are too expensive for the small business owner:
- You could run a newspaper or magazine ad a thousand times and your prospects still would have little chance of noticing it among all those other ads.
- The smallest yellow pages ad costs a hundred dollars a month or more with few results for many small businesses.
- Television and radio advertising? Definitely out of reach for most small business owners.
That leaves printed* publications, specifically newsletters. In fact, printed client newsletters have proven to be one of the most cost-effective and productive advertising methods for small and medium-sized businesses. Why?
According to Bruce Barton, a founder of advertising giant BBDO (he's the 2nd "B"), "You can't advertise today and quit tomorrow. You're not talking to a mass meeting. You're talking to a parade."
He was absolutely correct! Repetition is crucial when advertising. Since most prospects won't respond to an advertising message until the seventh (or much later) exposure, no single ad will bring in enough sales to keep your business flourishing.
Since your newsletter is a regularly occurring message from your small business to your customers, it can be the cornerstone of a very successful marketing program.
So... if you want to increase your bottom line while maximizing your advertising budget, start mailing a customer newsletter today.
*We'll talk about electronic publications in upcoming issues.
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Making a Difference! Printed Newsletters
...make a HUGE difference in your bottom line!
SHAIDS, LLC publishes Making a Difference! a 4-page, full-color, professionally written, designed and printed monthly newsletter for the Shaklee business builder to mail to their prospects, customers and members. 
The SHAIDS Difference...
20 great reasons to use Making a Difference!
- Priced to please your pocketbook and... we have recently lowered our subscription prices for even more savings!
- Articles carefully researched
- Written by seasoned copywriters.
- Sophisticated, professional (and colorful) layout
- Easy-to-read font size, type and spacing
- Lighter weight paper to accomodate multiple inserts
- Self-mailer... fold once, label, stamp and mail. No envelope necessary!
- All product lines featured
- Occasional "soft" invitations to consider Shaklee as a business
- Due to our scheduling, many Shaklee announcements appear in Making a Difference! first!
- Colorful photos and graphics
- Featured product and item code legend on front page for easy reference when ordering
- Available in increments of 25! (Most other newsletters are only available in increments of 50.)
- You can purchase just one month or a subscription (saves $$$!)
- Very, VERY flexible subscription scheduling. (Ask about our "ON HOLD" subscription... exclusive to SHAIDS!) Be sure to call 888-395-0136 for special scheduling requests (including "ON HOLD"... our website cannot handle them. (It's not as flexible... or as smart... as we are!)
- Also available in Email PDF, Print 'n Mail PFD and Online (Web-based HTML) electronic formats
- Special sale prices on past issues
- Have you ever heard of our Mystery Box? You'll love the price! Check it out here...
- Shipped by First Class or Priority Mail
- Oh, by the way... SHIPPING IS FREE!
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Tip of the Day:
The most important goal...
When you approach a potential customer, member or business builder, what goal do you have in mind? Is it to pursuade them to buy? To sponsor? To commit?
Do you ask yourself... "What do I want to accomplish here?" If so, you're paying attention to the wrong goal!
Instead, your question should be...
"What does this person need from me?"
That's right... the most important goal is the one your prospect has in mind!
Let's face it... the "hard sell" doesn't work anymore! Today, more than ever before, people have the ability, via the internet, to control the way in which information enters their lives.
Refocus your message. Emphasize how your products, opportunity or program will make your prospect's live better. Use testimonials, downloadable talking points and presentations from Shaklee, tips on how to use the products, videos and content-based newsletters to prove your point.
While increasing your sales and building your downline are your ultimate goal, you won't get anywhere unless you first demonstrate how your prospect is going to benefit from your proposal.
John Ilhan, the founder and frontman of the wildly successful Crazy John's mobile phones chain of retail stores in Australia said...
"This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back."
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Thank you so much for being our customer!
We appreciate your loyalty and hope you'll keep coming back!.
Yours in Health & Prosperity,
The Friendly Staff at...
SHAIDS LLC
888-395-0136
lifedreams9@msn.com
www.ShaidsShop.com |
About SHAIDS, LLC
SHAIDS, LLC, is a family-owned company formed in 2002 with a mission to create excellent literature and sales aids specifically designed to help Shaklee business builders expand and grow.
The people at SHAIDS have over 50 combined years in Shaklee. We love Shaklee products, the Shaklee philosophy, the Shaklee business and especially, the people in Shaklee!
The writers at SHAIDS are trained professionals with strong backgrounds in corporate sales and management, business writing, technical writing, copywriting and graphic arts.
Offering both electronic and printed publications, SHAIDS also provides both proven and cutting-edge marketing tips and techniques for our valued customers.
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DISCLAIMER: The EntrepreMarketer is not an official Shaklee publication. It and all SHAIDS LLC publications are compiled from publicly available information and are published for educational purposes only. No promises or guarantees are intended or implied. Copyright © 2011 SHAIDS LLC · www.ShaidsShop.com · lifedreams9@msn.com · 888-395-0136
It should be assumed that the sender of this email profits from any and all products, services, or businesses endorsed in this email. We will only recommend products that we have either created or reviewed ourselves. We recommend that all readers use due diligence before purchasing any and all products. Nothing in this email should be considered legal or financial advice.
If you think you have received this email in error or do not wish to receive any more emails from SHAIDS, LLC, please send a reply to the above email address (lifedreams9@msn.com) stating "Remove my name" and we will permanently remove your name and email address from our database. Or you can click on the SafeUnsubscribe link at the bottom of this email. (Please note: This process does not prevent those who do choose to receive our emails from forwarding them to you as a member of their network.)
All rights reserved
Copyright © 2011 SHAIDS, LLC
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