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Why should I
bother?
-or-
Are newsletters
really that
important? |
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Dear Linda,
People often
ask...
"Why
should I mail
newsletters?
They're pricey
to buy, postage
keeps going up
and I'm not sure
how many of my
people read
them."
Consider this...
Your business
will not survive
unless people
know about it!
You have to
market,
market, market
if you want to
be successful.
Most advertising
mediums are too
expensive for
the small
business owner:
- You could
run a newspaper
or magazine ad a
thousand times
and your
prospects still
would have
little chance of
noticing it
among all those
other ads.
- The smallest
yellow pages ad
costs a hundred
dollars a month
or more with few
results for many
small
businesses.
- Television
and radio
advertising?
Definitely out
of reach for
most small
business owners.
That leaves
printed*
publications,
specifically
newsletters. In
fact, printed
client
newsletters have
proven to be
one of the most
cost-effective
and productive
advertising
methods for
small and
medium-sized
businesses. Why?
According to
Bruce Barton, a
founder of
advertising
giant BBDO (he's
the 2nd "B"),
"You can't
advertise today
and quit
tomorrow. You're
not talking to a
mass meeting.
You're talking
to a parade."
He was
absolutely
correct!
Repetition is
crucial
when
advertising.
Since most
prospects won't
respond to an
advertising
message until
the seventh (or
much later)
exposure, no
single ad will
bring in enough
sales to keep
your business
flourishing.
Since your
newsletter is a
regularly
occurring
message from
your small
business to your
customers, it
can be the
cornerstone of a
very successful
marketing
program.
So... if you
want to increase
your bottom line
while maximizing
your advertising
budget, start
mailing a
customer
newsletter
today.
*We'll talk
about electronic
publications in
upcoming issues.
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Making a
Difference!
Printed
Newsletters
...make
a HUGE
difference in
your bottom
line!
SHAIDS, LLC
publishes Making
a Difference! a
4-page, full-color,
professionally
written, designed
and printed monthly
newsletter for the
Shaklee business
builder to mail to
their prospects,
customers and
members.
The SHAIDS
Difference...
20 great reasons
to use Making a
Difference!
-
Priced to please
your pocketbook
and... we
have recently
lowered our
subscription
prices for even
more savings!
-
Articles
carefully
researched
-
Written
by seasoned
copywriters.
-
Sophisticated,
professional (and
colorful) layout
-
Easy-to-read
font size, type
and spacing
-
Lighter weight
paper to
accomodate
multiple inserts
-
Self-mailer...
fold once,
label, stamp and
mail. No
envelope
necessary!
-
All product
lines featured
-
Occasional
"soft"
invitations to
consider Shaklee
as a business
-
Due to our
scheduling, many
Shaklee
announcements
appear in
Making a
Difference!
first!
-
Colorful photos
and graphics
-
Featured product
and item code
legend on front
page for easy
reference when
ordering
-
Available in
increments of
25! (Most other
newsletters are
only available
in increments of
50.)
-
You can purchase
just one month
or a
subscription
(saves $$$!)
-
Very, VERY
flexible
subscription
scheduling. (Ask
about our "ON
HOLD"
subscription...
exclusive to
SHAIDS!) Be sure
to call
888-395-0136
for special
scheduling
requests
(including "ON
HOLD"... our
website cannot
handle them.
(It's not
as flexible...
or as
smart... as we
are!)
-
Also available
in Email PDF,
Print 'n Mail
PFD and Online
(Web-based HTML)
electronic
formats
-
Special sale
prices on past
issues
-
Have you ever
heard of our
Mystery Box?
You'll love the
price!
Check it out
here...
-
Shipped by First
Class or
Priority Mail
-
Oh, by the
way...
SHIPPING IS
FREE!
To order Making a
Difference!,
visit
www.ShaidsShop.com,
email
lifedreams9@msn.com
or call
888-395-0136.
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Tip of the
Day:
The most important
goal...
When you approach
a potential
customer, member or
business
builder, what goal
do you have in mind?
Is it to pursuade
them to buy? To
sponsor? To commit?
Do you ask
yourself... "What
do I want to
accomplish here?"
If so, you're
paying attention to
the wrong goal!
Instead, your
question should
be...
"What
does this
person need from
me?"
That's right...
the most important
goal is the one your
prospect has in
mind!
Let's face it... the
"hard sell" doesn't
work anymore! Today,
more than ever
before, people have
the ability, via the
internet, to control
the way in which
information enters
their lives.
Refocus your
message. Emphasize
how your products,
opportunity or
program will make
your prospect's live
better. Use
testimonials,
downloadable talking
points and
presentations from
Shaklee, tips on how
to use the products,
videos and
content-based
newsletters to prove
your point.
While increasing
your sales and
building your
downline are your
ultimate goal, you
won't get anywhere
unless you first
demonstrate how
your prospect is
going to benefit
from your proposal.
John Ilhan, the
founder and
frontman of the
wildly
successful Crazy
John's mobile
phones chain of
retail stores in
Australia
said...
"This may
seem simple, but
you need to give
customers what
they want, not
what you think
they want. And,
if you do this,
people will keep
coming back."
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Thank you so
much for being
our
customer!
We appreciate
your loyalty and
hope you'll keep
coming back!.
Yours in Health
& Prosperity,
The Friendly
Staff at...
SHAIDS LLC
888-395-0136
lifedreams9@msn.com
www.ShaidsShop.com
|
About
SHAIDS,
LLC
SHAIDS,
LLC, is
a
family-owned
company
formed
in 2002
with a
mission
to
create
excellent
literature
and
sales
aids
specifically
designed
to help
Shaklee
business
builders
expand
and
grow.
The
people
at
SHAIDS
have
over 50
combined
years in
Shaklee.
We love
Shaklee
products,
the
Shaklee
philosophy,
the
Shaklee
business
and
especially,
the
people
in
Shaklee!
The
writers
at
SHAIDS
are
trained
professionals
with
strong
backgrounds
in
corporate
sales
and
management,
business
writing,
technical
writing,
copywriting
and
graphic
arts.
Offering
both
electronic
and
printed
publications,
SHAIDS
also
provides
both
proven
and
cutting-edge
marketing
tips and
techniques
for our
valued
customers.
|
DISCLAIMER:
The
EntrepreMarketer
is not an
official
Shaklee
publication.
It and all
SHAIDS LLC
publications
are compiled
from
publicly
available
information
and are
published
for
educational
purposes
only. No
promises or
guarantees
are intended
or implied.
Copyright ©
2011 SHAIDS
LLC ·
www.ShaidsShop.com
·
lifedreams9@msn.com
·
888-395-0136
It should be
assumed that
the sender
of this
email
profits from
any and all
products,
services, or
businesses
endorsed in
this email.
We will only
recommend
products
that we have
either
created or
reviewed
ourselves.
We recommend
that all
readers use
due
diligence
before
purchasing
any and all
products.
Nothing in
this email
should be
considered
legal or
financial
advice.
If you think you
have received
this email in
error or do not
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SHAIDS, LLC,
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All
rights
reserved
Copyright ©
2011 SHAIDS,
LLC
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